Corporate culture can define a business and make all the difference when it comes to retaining employees and keeping them happy. In company culture 64% of employees feeling like they don’t have a strong work culture, according to a report by TruPath, many companies are falling short in providing their staff what they need to succeed in the workplace.

Your company culture is a reflection of what your organization stands for, and as the voice of your business, your employees are key to ensuring that it succeeds. When you provide a work environment that your staff enjoys spending time in, it can help to improve their performance each and every day.

Below, 15 members of Forbes Coaches Council share the keys to building a company culture that thrives. Here is what they had to say:

Company culture that thrives

1. Enlist, Empower And Encourage

2. Create A Respectful Workplace

3. Care About Each Other

4. Live It

5. Be Inclusive

6. Be The Example

7. Communicate Properly

8. Repeat Your Message

9. Never Forget Your Purpose

10. Establish Trust

11. Make It About Humanity

12. Create A Core Values Statement

13. Focus On What’s Going Right

14. Share The Same Vision

15. Have A Common Story

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