As long as companies are in business and want to grow, they’re constantly looking for ways to improve the results from their sales team. Usually, this is done by some combination of hiring additional resources, adding new products and providing ongoing training. Whether you’re looking to create a sales team or expand an existing one, there are a few misconceptions you should address if you want to have a sales team that’s truly thriving.

  • I just have to find and hire rock stars.

  • It’s all about activity.

  • Standardized training will make everyone better.


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