STEM – the commonly used acronym for science, technology, engineering and mathematics – accounts for some of the fiercest competition in today’s job market. According to the Bureau of Labor Statistics, these fields represented 6.2% of all U.S. employment (nearly 8.6 million jobs), and are growing at a rate of 28.2% – significantly faster than the 6.5% average projected growth for all occupations.

With so many employers clamoring for qualified STEM candidates, it can be difficult for small startups to compete against giants like Google and Microsoft when it comes to attracting and retaining candidates. The key is selling talent on the advantages of working for a smaller company.

Fourteen Forbes Coaches Council members each shared one tip for small businesses looking to beat their bigger competitors in the war for top STEM talent.


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